Madhura Agro Process Pvt Ltd (MAPPL), is located in Coimbatore, the 2nd largest coconut growing district in the world, and promoted by women agripreneurs, Disappointed with the seasonal nature of business and consistently low prices for tender coconut at the farm gate, despite high street prices; promoters of MAPPL, looked at opportunities to improve the fortunes of coconut farmers. They soon realised that value addition in Tender Coconut was the only way to establish a regular business, and put pricing power in the hands of farmers. If they could do it without increasing consumer price, the enterprise could deliver handsome rewards to all stakeholders.
All market surveys pointed to a growing demand for fresh juices and tender coconut water was right on top. A growth opportunity was staring the promoters in their eyes, and they decided to grab it with both hands. MAPPL has been formed with the explicit objective of improving the financial health of coconut farmers and all stakeholders in coconut farming, and at the same time give consumers the Nectar of the God’s in all its original splendour in convenient handy packaging.
Tender coconut water is one of the purest, exquisitely tasting, most nutritious wholesome beverage that nature has provided mankind.
No wonder it is called, ‘nectar of the god’s’. With a delicate aroma and taste, it has all the functional characteristics of a health, sports & energy drink. The water of tender coconut, technically the liquid endosperm, is a wholesome beverage for people of all age groups and is becoming popular day by day amongst sportsmen, health-conscious people, yoga enthusiasts, pregnant & lactating mothers and young children. Called ‘Water of Life’, the tender coconut has been a life giver for centuries, having been used as intravenous fluid, treatment for urinary tract infection, and several medical applications. However, tender coconut water has traditionally been consumed directly from its shell, and has for long been the most difficult drink to preserve and package.
CocoFresh nuts are processed and packaged from carefully chosen select young nuts that provide tasty nutrient rich water. The nuts are harvested at the optimum age when all the Medicinal Properties and Nutritional values are at their peak.
Tender Coconut Water is full of nutrients and tastes best only when it is consumed or cold processed soon after harvest. Madhura CocoFresh is cold processed and packaged within a few hours of harvest and preserves all its nutrients and medicinal properties. CocoFresh is stored under chilled conditions to retain its Taste, Nutrients and Medicinal Properties. Whereas, most other packaged Tender Coconut is heat processed that leads to change in taste and potential loss of nutrient.
Madhura CocoFresh is served chilled, easy to carry and fit for home consumption.
|COMPONENTS IN %||QTY IN %|
|IRON (MICRO GRAM)||106|
|COPPER (MICRO GRAM)||26|
Oral rehydration medium
Contains organic compounds possessing growth promoting properties
Keeps body cool
Application on body prevents prickly heat & summer boils. Reduces rashes caused by small pox, chicken pox, measles, etc
Kills intestinal worms
Checks urinary infection
Excellent tonic for Senior citizens & sick people
Cures malnourishment & Diuretic
Effective in treatment of kidney & urethral stones
Aids quick absorption of drugs & makes their peak concentration in blood easier by its electrolytic effect
Urinary antiseptic, eliminates poisons in case of mineral poisoning.
Tender Coconut Water has a Calorific Value of 17.4k calories per 100gms, and is one of the most nutritious wholesome beverage.
Coco Fresh Tender Coconut Water is a natural isotonic beverage with the same level of electrolytic balance as we have in our blood. It is the “FLUID OF LIFE”, so to speak, says Mr. Morton Satin, Chief of FAO’s Agricultural Industries and Post Harvest Management Service.
"It is unctuous, sweet, increasing semen, promoting digestion and clearing the urinary path," says Ayurveda on tender coconut water. Tender coconut is is 90 to 95 percent water. The liquid from this coconut is at its purest and most healing. It is considered the best for its cooling properties, for it is a proven pitta-pacifier. While unclogging the body's channels, tender coconut water lubricates the dryness caused by ama. It repairs the gastro-intestinal tract, and its snigdha or sweet quality gives it a pranaropana-life-restoring-capacity.
Madhura CocoFresh can be bought online from www.cocofresh.net, from Amazon.in and other leading retailers.
It should be stored at 4 ° C at all times.
There is no medical evidence to prove that Tender Coconut should not be consumed chilled. Madhura CocoFresh retains its Taste, Medicinal Properties and Nutritional Values only when it is stored Chilled. When Madhura CocoFresh is stored outside, it degenerates and decomposes rapidly, as is the case with any natural tender coconut water. When stored Chilled at 4 ° C, Madhura Coco Fresh has a shelf life of upto 4 weeks.
Madhura CocoFresh is a Farm to Consumer project that is supported by the Ministry of Agriculture’s Coconut Development Board, assisted by the Tamilnadu Agricultural University, Coimbatore. The nuts are procured from selected Farmer’s societies across Coimbatore district, and processed and packaged in hygienic and sterile condition.
Different pack sizes are available at varying prices. MRP is printed on the label.
Madhura CocoFresh is a nutritional natural wholesome beverage, and can be had daily.
Madhura CocoFresh Tender Coconut Water is the best and most natural Energy Drink suitable for malnourished individuals, sick people and sports persons.
Tender Coconut Water has both reducing and non reducing sugars. We use only nuts with non-reducing sugars, to process and package Sugar Free batches. The Glycemic Index of Sugar Free batches is very low and safe for diabetics.
However, we advise diabetics and other patients to consult their doctor as to how much they can consume and the frequency.
You may write in your queries by email to email@example.com or call +91 9585198278