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Madhura Agro Process Pvt Ltd

Madhura Agro Process Pvt Ltd (MAPPL), is located in Coimbatore, the 2nd largest coconut growing district in the world, and promoted by women agripreneurs, Disappointed with the seasonal nature of business and consistently low prices for tender coconut at the farm gate, despite high street prices; promoters of MAPPL, looked at opportunities to improve the fortunes of coconut farmers. They soon realised that value addition in Tender Coconut was the only way to establish a regular business, and put pricing power in the hands of farmers. If they could do it without increasing consumer price, the enterprise could deliver handsome rewards to all stakeholders.

All market surveys pointed to a growing demand for fresh juices and tender coconut water was right on top. A growth opportunity was staring the promoters in their eyes, and they decided to grab it with both hands. MAPPL has been formed with the explicit objective of improving the financial health of coconut farmers and all stakeholders in coconut farming, and at the same time give consumers the Nectar of the God’s in all its original splendour in convenient handy packaging.

Tender Coconut Water

Tender coconut water is one of the purest, exquisitely tasting, most nutritious wholesome beverage that nature has provided mankind.

No wonder it is called, ‘nectar of the god’s’. With a delicate aroma and taste, it has all the functional characteristics of a health, sports & energy drink. The water of tender coconut, technically the liquid endosperm, is a wholesome beverage for people of all age groups and is becoming popular day by day amongst sportsmen, health-conscious people, yoga enthusiasts, pregnant & lactating mothers and young children. Called ‘Water of Life’, the tender coconut has been a life giver for centuries, having been used as intravenous fluid, treatment for urinary tract infection, and several medical applications. However, tender coconut water has traditionally been consumed directly from its shell, and has for long been the most difficult drink to preserve and package.

Created by Nature, crafted by mankind

There are several brands of packaged tender coconut water in the market, though none of them provide effect, similar to having it off the shell. Also, most brands appear to have lost the original taste, flavour and aroma in the packaging process. Coming from India, a country where tender coconuts are sold at every street corner, we decided to focus on ensuring that the packaged product retains original taste, flavour and aroma; that tender coconut is so famous for.
We are coconut farmers, and we have used our knowledge of tender coconut farming, tracked the growth of the nut from the moment the flower blooms, and every care is taken to ensure that only the best nuts are harvested. Our own science background, has helped us test every step of the process in developing technology to preserve packaged tender coconut water, that tastes as good as the water found in tender coconuts sold by roadside vendors. We want our packaged drink to be the next best to having it off the tree.
Blind tasting exercises were conducted to ascertain consumer reaction. The unanimous response was: This packaged tender coconut water tasted good, and was the next best to having off the tree. Extensive test marketing was conducted across schools, colleges, hospitals and super markets. This activity reaching out to different cross sections of public, and varying age groups, played an important part in developing the process and packaging.
Inputs from test market consumers were seriously considered, and the basket of products being launched by MAPPL is ample testimony to the consumer voice being the cornerstone of the company’s direction.
Great care is taken in tending to the coconut plantations from where we harvest our tender nuts, selecting only those tender nuts that are ready for harvest, carefully lowering the nuts to the ground without internal haemorrhage. The nuts are then handled with kid gloves during carriage, washing and cleaning. The cleaned and dried nuts are then sliced near the eye from where the tender coconut water is extracted in sterile environment, undergoing a series of processing steps all aimed at retaining its original qualities, and finally packaged in attractive handy easy to carry containers.

Why buy Madhura CocoFresh?

CocoFresh nuts are processed and packaged from carefully chosen select young nuts that provide tasty nutrient rich water. The nuts are harvested at the optimum age when all the Medicinal Properties and Nutritional values are at their peak.

What is the difference between Madhura CocoFresh and other brands of packaged Tender Coconut Water?

Tender Coconut Water is full of nutrients and tastes best only when it is consumed or cold processed soon after harvest. Madhura CocoFresh is cold processed and packaged within a few hours of harvest and preserves all its nutrients and medicinal properties. CocoFresh is stored under chilled conditions to retain its Taste, Nutrients and Medicinal Properties. Whereas, most other packaged Tender Coconut is heat processed that leads to change in taste and potential loss of nutrient.

Madhura CocoFresh is served chilled, easy to carry and fit for home consumption.


FAT 0.01
ACIDITY (Mg) 120
PH 4.5
SODIUM (Mg) 42

What are the Medicinal Properties present in Tender Coconut Water?

Oral rehydration medium

Contains organic compounds possessing growth promoting properties

Keeps body cool

Application on body prevents prickly heat & summer boils. Reduces rashes caused by small pox, chicken pox, measles, etc

Kills intestinal worms

Checks urinary infection

Excellent tonic for Senior citizens & sick people

Cures malnourishment & Diuretic

Effective in treatment of kidney & urethral stones

Aids quick absorption of drugs & makes their peak concentration in blood easier by its electrolytic effect

Urinary antiseptic, eliminates poisons in case of mineral poisoning.

What is the Calorific Value of Tender Coconut Water?

Tender Coconut Water has a Calorific Value of 17.4k calories per 100gms, and is one of the most nutritious wholesome beverage.

Why is Tender Coconut Water called the ‘Fluid of Life”?

Coco Fresh Tender Coconut Water is a natural isotonic beverage with the same level of electrolytic balance as we have in our blood. It is the “FLUID OF LIFE”, so to speak, says Mr. Morton Satin, Chief of FAO’s Agricultural Industries and Post Harvest Management Service.

What does Ayurveda say about Tender Coconut?

"It is unctuous, sweet, increasing semen, promoting digestion and clearing the urinary path," says Ayurveda on tender coconut water. Tender coconut is is 90 to 95 percent water. The liquid from this coconut is at its purest and most healing. It is considered the best for its cooling properties, for it is a proven pitta-pacifier. While unclogging the body's channels, tender coconut water lubricates the dryness caused by ama. It repairs the gastro-intestinal tract, and its snigdha or sweet quality gives it a pranaropana-life-restoring-capacity.

Where can I get Madhura CocoFresh?

Madhura CocoFresh can be bought online from, from and other leading retailers.

Is it necessary to store Coco Fresh in Chilled Condition?

It should be stored at 4 ° C at all times.

People say that Tender Coconut Water should not be consumed chilled?

There is no medical evidence to prove that Tender Coconut should not be consumed chilled. Madhura CocoFresh retains its Taste, Medicinal Properties and Nutritional Values only when it is stored Chilled. When Madhura CocoFresh is stored outside, it degenerates and decomposes rapidly, as is the case with any natural tender coconut water. When stored Chilled at 4 ° C, Madhura Coco Fresh has a shelf life of upto 4 weeks.

Who are the people behind Madhura CocoFresh?

Madhura CocoFresh is a Farm to Consumer project that is supported by the Ministry of Agriculture’s Coconut Development Board, assisted by the Tamilnadu Agricultural University, Coimbatore. The nuts are procured from selected Farmer’s societies across Coimbatore district, and processed and packaged in hygienic and sterile condition.

What is the price of Madhura CocoFresh at retail outlets?

Different pack sizes are available at varying prices. MRP is printed on the label.

Can I drink Madhura CocoFresh daily?

Madhura CocoFresh is a nutritional natural wholesome beverage, and can be had daily.

Can Madhura CocoFresh be served as a Energy Drink?

Madhura CocoFresh Tender Coconut Water is the best and most natural Energy Drink suitable for malnourished individuals, sick people and sports persons.

How do you claim Sugar Free, when it is know that Tender Coconut Water contains Sugar?

Tender Coconut Water has both reducing and non reducing sugars. We use only nuts with non-reducing sugars, to process and package Sugar Free batches. The Glycemic Index of Sugar Free batches is very low and safe for diabetics.

However, we advise diabetics and other patients to consult their doctor as to how much they can consume and the frequency.

Who can I contact for further information on Madhura CocoFresh?

You may write in your queries by email to or call +91 9585198278