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Madhura Agro Process Pvt Ltd

Madhura Agro Process Pvt Ltd (MAPPL), is located in Coimbatore, the 2nd largest coconut growing district in the world, and promoted by women agripreneurs, Disappointed with the seasonal nature of business and consistently low prices for tender coconut at the farm gate, despite high street prices; promoters of MAPPL, looked at opportunities to improve the fortunes of coconut farmers. They soon realised that value addition in Tender Coconut was the only way to establish a regular business, and put pricing power in the hands of farmers. If they could do it without increasing consumer price, the enterprise could deliver handsome rewards to all stakeholders.

All market surveys pointed to a growing demand for fresh juices and tender coconut water was right on top. A growth opportunity was staring the promoters in their eyes, and they decided to grab it with both hands. MAPPL has been formed with the explicit objective of improving the financial health of coconut farmers and all stakeholders in coconut farming, and at the same time give consumers the Nectar of the God’s in all its original splendour in convenient handy packaging.

Tender Coconut Water

Tender coconut water is one of the purest, exquisitely tasting, most nutritious wholesome beverage that nature has provided mankind.

No wonder it is called, ‘nectar of the god’s’. With a delicate aroma and taste, it has all the functional characteristics of a health, sports & energy drink. The water of tender coconut, technically the liquid endosperm, is a wholesome beverage for people of all age groups and is becoming popular day by day amongst sportsmen, health-conscious people, yoga enthusiasts, pregnant & lactating mothers and young children. Called ‘Water of Life’, the tender coconut has been a life giver for centuries, having been used as intravenous fluid, treatment for urinary tract infection, and several medical applications. However, tender coconut water has traditionally been consumed directly from its shell, and has for long been the most difficult drink to preserve and package.

Created by Nature, crafted by mankind

There are several brands of packaged tender coconut water in the market, though none of them provide effect, similar to having it off the shell. Also, most brands appear to have lost the original taste, flavour and aroma in the packaging process. Coming from India, a country where tender coconuts are sold at every street corner, we decided to focus on ensuring that the packaged product retains original taste, flavour and aroma; that tender coconut is so famous for.
We are coconut farmers, and we have used our knowledge of tender coconut farming, tracked the growth of the nut from the moment the flower blooms, and every care is taken to ensure that only the best nuts are harvested. Our own science background, has helped us test every step of the process in developing technology to preserve packaged tender coconut water, that tastes as good as the water found in tender coconuts sold by roadside vendors. We want our packaged drink to be the next best to having it off the tree.
Blind tasting exercises were conducted to ascertain consumer reaction. The unanimous response was: This packaged tender coconut water tasted good, and was the next best to having off the tree. Extensive test marketing was conducted across schools, colleges, hospitals and super markets. This activity reaching out to different cross sections of public, and varying age groups, played an important part in developing the process and packaging.
Inputs from test market consumers were seriously considered, and the basket of products being launched by MAPPL is ample testimony to the consumer voice being the cornerstone of the company’s direction.
Great care is taken in tending to the coconut plantations from where we harvest our tender nuts, selecting only those tender nuts that are ready for harvest, carefully lowering the nuts to the ground without internal haemorrhage. The nuts are then handled with kid gloves during carriage, washing and cleaning. The cleaned and dried nuts are then sliced near the eye from where the tender coconut water is extracted in sterile environment, undergoing a series of processing steps all aimed at retaining its original qualities, and finally packaged in attractive handy easy to carry containers.

Terms & Conditions

Terms of Use & Service

This web site (the "Site") is published and maintained by Madhura Agro Process Pvt Ltd., a company incorporated and existing in accordance with the laws of the Republic of India. When you access, browse or use this Site you accept, without limitation or qualification, the terms and conditions set forth below. When you access any sub-site (whether belonging to an 'associate' of Madhura Agro Process Pvt Ltd or otherwise) through this site, then such sub-site may have its own terms and conditions of use which is specific to such sub-site. Sub-sites may contain such additional terms and conditions of use as may be set out in such sub-site.

These Terms and Conditions of Use and any additional terms posted on this Site together constitute the entire agreement between Madhura Agro Process Pvt Ltd and you with respect to your use of this Site.

Site and Its Contents

This Site is only for your personal use. You shall not distribute exchange, modify, sell or transmit anything you copy from this Site, including but not limited to any text, images, audio and video, for any business, commercial or public purpose.

As long as you comply with the terms of these Terms and Conditions of Use, Madhura Agro Process Pvt Ltd grants you a non-exclusive, non-transferable, limited right to enter, view and use this Site. You agree not to interrupt or attempt to interrupt the operation of this Site in any way.

Access to certain areas of the Site may only be available to registered members. To become a registered member, you may be required to answer certain questions. Answers to such questions may be mandatory and/or optional. You represent and warrant that all information you supply to us, about yourself, and others, is true and accurate.


All materials on this Site, including but not limited to audio, images, software, text, icons and such like (the "Content"), are protected by copyright under international conventions and copyright laws. You cannot use the Content, except as specified herein. You agree to follow all instructions on this Site limiting the way you may use the Content.

There are a number of proprietary logos, service marks and trademarks found on this Site whether owned/used by Madhura Agro Process Pvt Ltd or otherwise. By displaying them on this Site, Madhura Agro Process Pvt Ltd is not granting you any license to utilize those proprietary logos, service marks, or trademarks. Any unauthorized use of the Content may violate copyright laws, trademark laws, the laws of privacy and publicity, and civil and criminal statutes.

You may download such copy/copies of the Content to be used only by you for your personal use at home unless the sub-site you are accessing states that you may not. If you download any Content from this Site, you shall not remove any copyright or trademark notices or other notices that go with it.

Others' rights

If this Site contains bulletin boards, chat rooms, access to mailing lists or other message or communication facilities, you agree to use the same only to send and receive messages and materials that are proper and related thereto. By way of example and not as a limitation, you agree that when using the Site or any facility available here from, you shall not do any of the following:

1.Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others.

2.Publish, post, distribute or disseminate any defamatory, infringing, obscene, indecent or unlawful material or information

3.Upload or attach files that contain software or other material protected by intellectual property laws (or by rights of privacy and publicity) unless the User owns or controls the rights thereto or has received all consents therefore as may be required by law

4.Upload or attach files that contain viruses, corrupted files or any other similar software or programs that may damage the operation of another's computer

5.Delete any author attributions, legal notices or proprietary designations or labels in any file that is uploaded

6.Falsify the origin or source of software or other material contained in a file that is uploaded

7.Advertise or offer to sell any goods or services, or conduct or forward surveys, contests or chain letters, or download any file posted by another user of a Forum that the User knows, or reasonably should know, cannot be legally distributed in such manner.

User's Material

You are prohibited from posting or transmitting any defamatory, libellous, obscene, pornographic, profane, threatening or unlawful material or any material that could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability, or otherwise violate any law.

Madhura Agro Process Pvt Ltd assumes no liability or responsibility arising from the contents of any communications containing any defamatory, erroneous, inaccurate, libellous, obscene or profane material. Madhura Agro Process Pvt Ltd may change, edit, or remove any user material or conversations that are illegal, indecent, obscene or offensive, or that violates Madhura Agro Process Pvt Ltd policies in any way.

Madhura Agro Process Pvt Ltd will fully cooperate with any law enforcement authorities or court order requesting or directing Madhura Agro Process Pvt Ltd to disclose the identity of anyone posting such materials.

Madhura Agro Process Pvt Ltd Rights

If you send any communications or materials to the Site by electronic mail or otherwise, including any comments, data, questions, suggestions or the like, all such communications are, and will be treated by Madhura Agro Process Pvt Ltd, as non-confidential.

You hereby give up any and all claim that any use of such material violates any of your rights including moral rights, privacy rights, proprietary or other property rights, publicity rights, rights to credit for material or ideas, or any other right, including the right to approve the way Madhura Agro Process Pvt Ltd uses such material.

Any material submitted to this Site may be adapted, broadcast, changed, copied, disclosed, licensed, performed, posted, published, sold, transmitted or used by Madhura Agro Process Pvt Ltd anywhere in the world, in any medium, forever.

Transmitted Material

Internet transmissions are never completely private or secure. You understand that any message or information you send to this Site may be read or intercepted by others unless there is a special notice that a particular message (for example, credit card information) is encrypted (send in code). Sending a message to Madhura Agro Process Pvt Ltd does not cause Madhura Agro Process Pvt Ltd to have any special responsibility to you.

The copyright in the contents of this website belong to Madhura Agro Process Pvt Ltd. Accordingly Madhura Agro Process Pvt Ltd reserves all rights. Copying of part or all the contents of this website without permission of Madhura Agro Process Pvt Ltd is prohibited except to the extent that such copying/printing is necessary for the purposes of availing of the paid services provided.

Terms and Conditions of Use

Madhura Agro Process Pvt Ltd may add to, change or remove any part of these Terms and Conditions of Use at any time, without notice. Any changes to these Terms and Conditions of Use or any terms posted on this Site apply as soon as they are posted. By continuing to use this Site after any changes are posted, you are indicating your acceptance of those changes.

Madhura Agro Process Pvt Ltd may add, change, discontinue, remove or suspend any other Content posted on this Site, including features and specifications of products described or depicted on the Site, temporarily or permanently, at any time, without notice and without liability. Madhura Agro Process Pvt Ltd reserves the right to undertake all necessary steps to ensure that the security, safety and integrity of Madhura Agro Process Pvt Ltd systems as well as its client's interests are and remain, well-protected.

Towards this end, Madhura Agro Process Pvt Ltd may take various steps to verify and confirm the authenticity, enforceability and validity of orders placed by you.

If Madhura Agro Process Pvt Ltd, in its sole and exclusive discretion, concludes that the said orders are not or do not reasonably appear to be, authentic, enforceable or valid, then Madhura Agro Process Pvt Ltd may cancel the said orders at any time upto one working day after the order has been placed through Madhura Agro Process Pvt Ltd.

General Provisions

Madhura Agro Process Pvt Ltd, Madhura Agro Process Pvt Ltd affiliates and their respective suppliers have no liability and will make no refund in the event of any delay, cancellation, overbooking, strike, force majeure or other causes beyond their direct control, and they have no responsibility for any additional expense, omissions, delays, re-routing or acts of any government or authority.

Madhura Agro Process Pvt Ltd reserves its exclusive right in its sole discretion to alter, limit or discontinue the Site or any material posted herein, in any respect. Madhura Agro Process Pvt Ltd shall have no obligation to take the needs of any User into consideration in connection therewith.

Madhura Agro Process Pvt Ltd reserves its right to deny in its sole discretion any user access to this Site or any portion hereof without notice.

You agree to abide by the terms and conditions of purchase imposed by any supplier with whom you elect to deal, including, but not limited to, payment of all amounts when due and with the supplier's rules and restrictions regarding availability and use products, or services.

If any dispute arises between you and Madhura Agro Process Pvt Ltd during your use of the Site or thereafter, in connection with and arising from your use or attempt to use this Site, the dispute shall be referred to arbitration. The place of arbitration shall be Coimbatore. The arbitration proceedings shall be in the English language.

The said arbitration proceedings shall be governed and construed in accordance with the Arbitration and Conciliation Act, 1996 and modifications thereof as in force at the relevant time.

These terms and conditions are governed by and shall be construed in accordance with the laws of the Republic of India and any dispute shall exclusively be subject to the jurisdiction of the appropriate Courts situated at Coimbatore, Tamilnadu, India.

Security is a top priority for Madhura Agro Process Pvt Ltd

We are committed to ensuring full security of all information provided through and transactions conducted at, our Site. Towards ensuring this:

1.We employ appropriate best-of-class technical security measures to protect your personal information

2.Information storage is on secure computers and information is encrypted wherever possible

3.When you transact on our Site, you are assigned a User Name and Customer Security Codes and then use these codes to access your account

4.All messages between us travel in a secure messaging environment

5.We monitor and review transactions on an on-going basis, to identify potentially fraudulent situations and take immediate corrective steps to mitigate/limit any damage caused/likely to be caused from the same

6.We review our security arrangements continuously.


The material in this Site could include technical inaccuracies or typographical errors. Madhura Agro Process Pvt Ltd may make changes or improvements at any time.

Madhura Agro Process Pvt Ltd may make improvements and/or changes on this website at any time. Madhura Agro Process Pvt Ltd does not warrant that the functions contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the servers that make it available are free of viruses or other harmful components, but shall endeavour to ensure your fullest satisfaction You acknowledge that this Website is provided only on the basis set out in these terms and conditions. Your uninterrupted access or use of this Website on this basis may be prevented by certain factors outside our reasonable control including, without limitation, the unavailability, inoperability or interruption of the Internet or other telecommunications services or as a result of any maintenance or other service work carried out on this website. Madhura Agro Process Pvt Ltd does not accept any responsibility and will not be liable for any loss or damage whatsoever arising out of or in connection with any ability/inability to access or to use the Site.

Madhura Agro Process Pvt Ltd will not be liable to you or to any other person for any direct, indirect, incidental, punitive or consequential loss, damage, cost or expense of any kind whatsoever and howsoever caused from out of your usage of this Site. IN no event shall Madhura Agro Process Pvt Ltd, affiliates ,and their respective suppliers be liable for any direct, indirect, punitive, incidental, special, or consequential damages arising out of, or in any way connected with, your access to, display of or use of this website or with the delay or inability to access, display or use this website (including, but not limited to, your reliance upon opinions appearing on this web site; any computer viruses, information, software, linked sites, products, and services obtained through this website; or otherwise arising out of the access to, display of or use of this website( whether based on a theory of negligence, contract, tort, strict liability, or otherwise, and even if Madhura Agro Process Pvt Ltd, Madhura Agro Process Pvt Ltd affiliates and their respective suppliers have been advised of the possibility of such damages.

You agree to defend and indemnify Madhura Agro Process Pvt Ltd, Madhura Agro Process Pvt Ltd affiliates, and their respective suppliers and any of their officers, directors, employees and agents from and against any claims, causes of action, demands, recoveries, losses, damages, fines, penalties or other costs or expenses of any kind or nature including but not limited to reasonable legal and accounting fees, brought by third parties as a result of:

(a) your breach of this Agreement or the documents referenced herein; or
(b) your violation of any law or the rights of a third party

Notwithstanding anything else to the contrary contained elsewhere herein or otherwise at law, Madhura Agro Process Pvt Ltd liability (whether by way of indemnification to you or otherwise) shall be restricted to a maximum of INR 1000 (Indian Rupees One Thousand only).


The products displayed on the Site may not be available for purchase in your particular country or locality. The reference to such products on the Site does not imply or warrant that these products or services will be available at any time in your particular geographical location. You should check the Pincode numbers serviced on the Order Page to verify if your area is serviced by Madhura Agro Process online order system.